I began my professional life in high-end catering, before training in wine with Franck Thomas — 2004 World’s Best Sommelier — guided by the desire to understand in order to better transmit, in an approach where emotion guides the tasting.

Five years ago, my primary desire was to share my vision of wine and, through it, a certain idea of the French art de vivre with an authentic, sincere approach, for moments that do not seek to impress, but that truly leave a lasting impression. I did not think I was creating a “business”…

And then there was Provence, a territory I love deeply, where I have lived for many years. Its light, its energy, its natural, never forced elegance. A way of life where things take their time, where everything becomes simpler, more authentic.

It was there, around Saint-Tropez, that Tour de Provence France was born. With a discerning international clientele, accustomed to high-end experiences, but often in search of something more real, more grounded.

I never wanted to offer conventional tours. My intention has always been to create bespoke, authentic experiences, where wine remains central—as a natural given—while naturally opening up to other worlds.

Because wine does not stop at the glass. It extends around a table, in a kitchen, in an encounter, in a contemporary art venue. It dialogues with gastronomy, with creation, with that very French balance between refinement and simplicity.

Over time, the experiences have expanded to other regions — Bordeaux, Champagne, the Rhône Valley, Alsace, Cognac, … without ever losing that original spirit.

With Tour de Provence, nothing is standardized. Every moment is thought out, adjusted, and refined. Often in discreet but essential details. This is how together we create strong, unique, and lasting memories. Because ultimately, what truly matters is not what we show. It is what we feel. What we remember.

Five years later, the desire is still the same, perhaps even clearer now. I want to continue to share, to create, and to introduce a France that is vibrant, elegant, and sincere.

I also wish to thank my clients from these first years, whether passing through or loyal, who placed their trust in me by letting me compose their experiences… my partners in wine, art, and tourism. Many have become friends. Together we celebrate the art de vivre, elegance, and authenticity… and we share common, unforgettable memories…

With you, and thanks to you, the story continues! A thousand thanks!

Daria, your dedicated host